[原创]看国美和厂家如何打架
<p><span style="font-size:10pt;color:black;font-family:仿宋_gb2312;letter-spacing:1.2pt;mso-hansi-font-family:宋体;mso-bidi-font-family:宋体;mso-ansi-language:en-us;mso-fareast-language:zh-cn;mso-bidi-language:ar-sa"><span style="mso-spacerun:yes"> </span>国美电器近期向供应商频频释放的缓和信息，并没有赢得所有供应商的喝彩。昨日（<chsdate wst="on" isrocdate="False" islunardate="False" day="29" year="2007"><span lang="EN-US">2007</span>年<span lang="EN-US">5</span>月<span lang="EN-US">29</span>日</chsdate>），美的内部一封邮件曝光称，美的日用家电集团因不满国美在新合同中抬高费用、延长结算周期等规定，拒绝与国美电器续签<span lang="EN-US">2007</span>年合同，并且从<chsdate wst="on" isrocdate="False" islunardate="False" day="22" year="2007"><span lang="EN-US">5</span>月<span lang="EN-US">22</span>日</chsdate>起暂停向国美供货。但极富戏剧性的是，昨晚<span lang="EN-US">7</span>时多，当事双方国美和美的发来电邮，联合声明称上述“事实”并不存在。</span></p><p><span style="font-size:10pt;color:black;font-family:仿宋_gb2312;letter-spacing:1.2pt;mso-hansi-font-family:宋体;mso-bidi-font-family:宋体;mso-ansi-language:en-us;mso-fareast-language:zh-cn;mso-bidi-language:ar-sa"> <span style="font-size:10pt;color:black;font-family:仿宋_gb2312;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-hansi-font-family:宋体;mso-bidi-font-family:宋体">然而，时至昨晚<span lang="EN-US">7</span>时多，戏剧性的一幕发生了。国美集团、美的日用集团突然发来联合声明称，国美与美的是多年的战略合作伙伴，有人向媒体散发所谓的美的日用集团内部文件，称美的与国美因合同谈判问题停止合作，文中指出的所谓“事实”并不存在，完全是有人蓄意破坏双方的合作。目前国美与美的的合作一切正常，美的产品在国美的销售比去年同期增长<span lang="EN-US">33</span>％。<span lang="EN-US"><p></p></span></span><p class="MsoNormal" align="right" style="margin:0cm -16.7pt 12pt 0cm;word-break:break-all;line-height:10pt;text-align:right;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><b style="mso-bidi-font-weight:normal"><span style="font-family:宋体;mso-hansi-font-family:'times new roman';mso-ascii-font-family:'times new roman'">来源：东方早报</span><font face="Times New Roman"> </font></b><b style="mso-bidi-font-weight:normal"><u><span lang="EN-US" style="color:blue;mso-bidi-font-size:10.5pt"><a href="http://www.zmw.net.cn/bbs/post.php?action=new&boardid=5#今日要闻"><span lang="EN-US" style="font-family:宋体;mso-bidi-font-size:12.0pt;mso-hansi-font-family:'times new roman';mso-ascii-font-family:'times new roman'"><span lang="EN-US">返回目录</span></span></a></span></u></b><span lang="EN-US" style="font-size:10pt;color:black;font-family:仿宋_gb2312;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-hansi-font-family:宋体;mso-bidi-font-family:宋体"><p></p></span></p><p><br /> </p></span></p><p class="MsoNormal" align="right" style="margin:0cm -16.7pt 12pt 0cm;word-break:break-all;line-height:10pt;text-align:right;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><b style="mso-bidi-font-weight:normal"><span style="font-family:宋体;mso-hansi-font-family:'times new roman';mso-ascii-font-family:'times new roman'">来源：东方早报</span><font face="Times New Roman"> </font></b><b style="mso-bidi-font-weight:normal"><u><span lang="EN-US" style="color:blue;mso-bidi-font-size:10.5pt"><a href="http://www.zmw.net.cn/bbs/post.php?action=new&boardid=5#今日要闻"><span lang="EN-US" style="font-family:宋体;mso-bidi-font-size:12.0pt;mso-hansi-font-family:'times new roman';mso-ascii-font-family:'times new roman'"><span lang="EN-US">返回目录</span></span></a></span></u></b><span lang="EN-US" style="font-size:10pt;color:black;font-family:仿宋_gb2312;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-hansi-font-family:宋体;mso-bidi-font-family:宋体"><p></p></span></p><p><br /> </p> **** 作者被禁止或删除 内容自动屏蔽 **** <img src="attachments/dvbbs/2007-05/1180511386177287.jpg" border="0" onload="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.alt=\'Click here to open new window\nCTRL+Mouse wheel to zoom in/out\';}" onmouseover="if(this.width>screen.width*0.7) {this.resized=true; this.width=screen.width*0.7; this.style.cursor=\'hand\'; this.alt=\'Click here to open new window\nCTRL+Mouse wheel to zoom in/out\';}" onclick="if(!this.resized) {return true;} else {window.open(\'attachments/dvbbs/2007-05/1180511386177287.jpg\');}" onmousewheel="return imgzoom(this);" alt="" /><br />两口子吵架，不外杨。 <p>国美和格力吵架</p><p>国美像强壮而专横的帝王，要江山要美人还要嫁妆，格力像一个委曲而自尊的皇后，要爱情要尊严更要自由，这一场世纪之恋如何收场，其深远的历史意义已经不是两个大牌企业所能预料的，美格之争可能会引发一场更深层次的家电业变革，专业大卖场时代可能会横扫一切大百货、厂家专卖、零售点等业态，要阻止国美霸权的可能主要不是靠制造商的奋起抗争，而是靠其它家电大卖场的同业相残，家电大卖场的家数太少而家电制造企业的人数众多，这才是国美霸权的产业结构之渊源，等待人们的可能并不是一个完美的结局。 </p><p></p><p> 近日来，关于国美与格力的“撤场之争”成了经济界的热点，一方是中国家电规模最大的连锁销售龙头企业，另一方则是中国空调业的第一品牌，两位行业“老大哥”的争吵，自然成了家电业最为关注的焦点。国美与格力的“美格之争”表面上看是撤场之争与价格之争，实质上则是双方营销思想的大碰撞，是以国美为首的代表中国家电业“性价比第一战略”的左派（主要家电专业渠道派），与以格力为首的代表中国家电业“品牌价值第一战略”的右派（主要指格力、海尔等强势制造企业）的观点之争，谁对谁错，引人关注。</p> <p>如果以上属实，国美则显现标准的中国人劣根性：此山是我开，此树是我栽，若想由此过，留下买路财！</p><p>想起《大海航行靠舵手》的歌词：鱼儿离不开水呀，瓜儿离不开秧。</p><p>他能让水离不开鱼，秧离不开瓜！</p><p>爱咋咋地！</p> <p>国美格力闹了几年现在还不是又走在一起了？大卖场和厂家之间的博弈颇值得玩味，菜农熟谙家电业内幕，肯定有独到的见解，期待能看到更多的爆料和深入分析。</p>页:
[1]