[转帖]美国海尔和美国本土企业的对话节目
<p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">纽约<chsdate wst="on" isrocdate="False" islunardate="False" day="16" year="2007"><span lang="EN-US">7</span>月<span lang="EN-US">16</span>日</chsdate>报道：上周（<span lang="EN-US">7</span>月第二周）美国迎来了全国性的热浪。厂家和经销商对此寄予厚望，希望过去几周相对清冷的房间空调市场能够由此启动起来。消费者们为了从炎热中解脱出来，他们在第一次购买或者新置空调的时候面临着反复的选择：去量贩店那里买廉价的进口商品呢，还是去特色店选择本土品牌以长期使用。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">为此，<span lang="EN-US">TWICE</span>邀请了进口商和本土企业的两个代表－－<span lang="EN-US">Friedrich</span>以及海尔美国进行了对话。<span lang="EN-US">Friedrich</span>是集中在特色商店销售的本土企业，而美国海尔则集中在量贩店那里销售，对话内容为他们在当夏空调销售旺季中各自采取的市场策略及销售状况。<span lang="EN-US"> <p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">TWICE:</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">销售情况如何？<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">Friedrich</span><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">（简德明<span lang="EN-US">,Friedrich</span>的营销服务经理）<span lang="EN-US">:</span>销售情况与天气息息相关，但是由于我们销售开盘情况较好，超过了过去几年，接近了今年的预期目标。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">海尔（库尔特考夫霍德<span lang="EN-US">,</span>海尔美国家电总经理）<span lang="EN-US">: </span>销售情况一直非常好<span lang="EN-US">,</span>大大超过了去年。我们一切按照计划和订单进行。不过由于炎热天气直到现在才迟迟到来，销售商们有一点点焦虑。我们希望目前的销售状况能够很好地持续下去。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">TWICE:</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">请描述一下你们的业务运作模式。<span lang="EN-US"> <p></p></span></span></b></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">Friedrich:</span><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">我们只选择那些肯花时间去销售和展示我们产品的分销零售伙伴<span lang="EN-US">,</span>我们不会刻意和廉价的进口产品进行竞争，虽然国外产品的价格一直对我们造成降价压力。进口产品的质量不稳定：有时质量不错，有时并非如此。而我们从<span lang="EN-US">1883</span>年建厂以来，生产模式没有太大的变动，位于圣安东尼奥和德克萨斯的工厂仍然在正常运行。我们的目标仍然是打造持久的商业品牌和有质量的产品。要强调的一点是，我们刚刚赢得了房间空调器类别的两项<span lang="EN-US">"Best Buy</span>”消费者大奖，最近一位消费者来信说他们家的<span lang="EN-US">Friedrich</span>空调已经用了<span lang="EN-US">40</span>年了，我们知道某些地方遭受<span lang="EN-US">Hurricane Katrina</span>飓风后，发现一些<span lang="EN-US">Friedrich</span>空调被水淹没了三周，仍然还可以用。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">海尔<span lang="EN-US">:</span>我们客户包括很多全国性的量贩店，比如沃尔玛、<span lang="EN-US">Target</span>、<span lang="EN-US">Menards</span>和<span lang="EN-US">BJs</span>；还有区域的连锁比如<span lang="EN-US">P.C. Richard</span>。我们所有的产品都产自中国，并且分别在美国的两个海岸设置了仓库。在接到订单后可以<span lang="EN-US">24</span>小时内实现货运调度。我们有两类产品：符合能源之星标准的的以及不符合能源之星标准的，我们的大部分业务集中适合居室的小型空调，最小型号的<span lang="EN-US">5000btu</span>价格范围为<span lang="EN-US">89</span>到<span lang="EN-US">99</span>美元。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><b style="mso-bidi-font-weight:normal"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">TWICE:</span></b><b style="mso-bidi-font-weight:normal"><span style="font-size:10pt;color:black;font-family:宋体;mso-font-kerning:0pt;mso-bidi-font-family:宋体">什么是空调市场未来的大趋势<span lang="EN-US">? <p></p></span></span></b></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span lang="EN-US" style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">Friedrich: </span><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">无管分体机（室外压缩机与室内机组）正在美国流行，因为无管分体机不会挡住窗户，操作起来很迅速，同时也是中央空调的很好替代品，我们的无管分体机在住宅市场的推广已经有三年历史了，在零售端的销售量未来会有显著增长。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="margin:0cm -16.7pt 12pt 0cm;text-indent:33.45pt;line-height:10pt;mso-pagination:widow-orphan;mso-para-margin-top:0cm;mso-para-margin-right:-1.59gd;mso-para-margin-bottom:12.0pt;mso-para-margin-left:0cm;mso-line-height-rule:exactly;tab-stops:45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 234.0pt 261.0pt 274.8pt 288.0pt 320.6pt 366.4pt 441.0pt 450.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt"><span style="font-size:10pt;color:black;font-family:宋体;letter-spacing:1.2pt;mso-font-kerning:0pt;mso-bidi-font-family:宋体">海尔<span lang="EN-US">:</span>由于水电价格的上升，追求节能和舒适的消费者对有能源之星称号的产品越来越重视。<span lang="EN-US"><p></p></span></span></p>页:
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